BRANDING
College of Veterinary Medicine Visual Identity System
Branding Refresh for Cornell University's Veterinary College
The Problem:
The College of Veterinary Medicine had too many different logos and no system in place to provide guidance to the college, hospitals and business units within the college.
The Solution:
Refreshing the typeface in a unified wordmark across all units and create a sub-system within Cornell Universities brand guidelines.
What I worked on:
Research into the history of the logo/wordmark and how the brand is perceived today.
Interviews and presentations with stakeholders.
Brainstorming and ideation of the new wordmark.
Generation of over 200 plus branding assets including lockups, stationery and presentation templates.
Coded/Designed and built new CVM brand website.
Conduct brand ambassador training.
Main Collaborators:
Clive Howard, Director of Design, Cornell University Brand Communications
Shane Trost, Senior Director, Cornell University Brand Communications
Len Johnson, Assistant Dean of Communications, College of Veterinary Medicine
Dean Lorin Warnick, Austin O. Hooey Dean of the College of Veterinary Medicine at Cornell University
The Problem:
The College of Veterinary Medicine had too many different logos and no system in place to provide guidance to the college, hospitals and business units within the college.
The Solution:
Refreshing the typeface in a unified wordmark across all units and create a sub-system within Cornell Universities brand guidelines.
What I worked on:
Research into the history of the logo/wordmark and how the brand is perceived today.
Interviews and presentations with stakeholders.
Brainstorming and ideation of the new wordmark.
Generation of over 200 plus branding assets including lockups, stationery and presentation templates.
Coded/Designed and built new CVM brand website.
Conduct brand ambassador training.
Main Collaborators:
Clive Howard, Director of Design, Cornell University Brand Communications
Shane Trost, Senior Director, Cornell University Brand Communications
Len Johnson, Assistant Dean of Communications, College of Veterinary Medicine
Dean Lorin Warnick, Austin O. Hooey Dean of the College of Veterinary Medicine at Cornell University
The Problem:
The College of Veterinary Medicine had too many different logos and no system in place to provide guidance to the college, hospitals and business units within the college.
The Solution:
Refreshing the typeface in a unified wordmark across all units and create a sub-system within Cornell Universities brand guidelines.
What I worked on:
Research into the history of the logo/wordmark and how the brand is perceived today.
Interviews and presentations with stakeholders.
Brainstorming and ideation of the new wordmark.
Generation of over 200 plus branding assets including lockups, stationery and presentation templates.
Coded/Designed and built new CVM brand website.
Conduct brand ambassador training.
Main Collaborators:
Clive Howard, Director of Design, Cornell University Brand Communications
Shane Trost, Senior Director, Cornell University Brand Communications
Len Johnson, Assistant Dean of Communications, College of Veterinary Medicine
Dean Lorin Warnick, Austin O. Hooey Dean of the College of Veterinary Medicine at Cornell University
CVM Logo History
CVM Refreshed Typeface
Sample pages from branding website
